New pop and urban styles, synonymous with absolute eccentricity, halfway between
fashion and music.
All this is Year Zero London, created seven years ago by
Rocky Mazzilli , Louise Michielsens and Tatum Mazzilli; not just a brand, but an inspiration and a store in theCarnaby Street area.
It has already numerous collaborations under its belt, Recently they have been working on a great project for VERSACE SS2012 and have already worked with the likes of Thomas Sabo, for example, for the creation of a limited edition collection for SS 2011, but also with Adidas and Valentino Jeans,DAKS Simpson, CERRUTI,Ferré, Benetton many more.
With this latest project Louise, Rocky and Tatum have captured the attention of celebs like Mika, La Roux, Beyoncé, Rihanna,Nicki Minaj ,Will I Am, Taboo from the Black Eyed Peas, Katy Perry, Skepta, Ndubz, Santos Aggros, Michelle Williams, Ceelo Green, Amber Rose and also are fast becoming the favourite brant for Asian and Korean Mega pop stars and fashion Icons Like G-Dragon, Big Bang, 2NE1, HLee Hyori, Lollipop that have all given visibility to their brand and work
Since its opening Year Zero London has mainly focused on the creation of unique products conceived for a new generation of cult clients.
The project is based upon the concept of Combining Luxury clothing and accessories with Art and sharing a powerful message without following seasons rigidly and is characterized by colorful prints, and every thing is strictly handmade.
A process that requires about 30 different tests for the t-shirts, featuring UV rays-like effects UV, glowing blown painting and glittery powders. It’s a little like taking some elements from Andy Warhol’s artwork, but the nice thing is you can wear them. Also the jewels, designed and created Funky Bling London, are handmade employing the latest laser cut and blending techniques and embellished with Swarovsky crystals, chains, glittery applications and small mirrors.
And the colors: from basic black to the sexiest pinks.
Year Zero London is well-known for the highly inventive customization of leather accessories like the bags by Louis Vuitton, Goyard, Hermès and Chanel. Objects that are synonymous with luxury are turned into pop artworks featuring patterns, graffiti and slogans. An ironic creativity that moves to the music, strictly Made in London.